A 10-digit long code (10DLC) number is a US-specific, carrier-sanctioned, 10-digit phone number that's used for business messaging. You might also see 10DLC referred to as an approved A2P (application-to-person) long code.

16-bit Unicode or Unicode Transformation Format (UTF-16) is a method of encoding character data, capable of encoding 1,112,064 possible characters in Unicode.

Two-Factor Authentication, also known as 2FA, is an extra layer of security that requires users to use both their online password and their mobile phone to verify their identity in order to access a service or a web app. In addition to using their service credentials to access sensitive data, the user also receives a one-time passcode or PIN number on his token or via SMS.


An Access Point Name, often abbreviated as APN, is the name of a gateway between a data transmitting mobile network and another computer network, frequently the public Internet. A mobile device making a data connection must be configured with an APN to present to a carrie

Access tokens are used in token-based authentication to allow one system access to another system's API by gathering and providing the required security data for clearance.

Apache or Apache HTTP Server is the most used web server software on the internet. It is a free and open source software that is estimated to serve 50% of all active websites.


Binary SMS messages allow sending of various types of rich-content, such as transferring ringtones, telephone system settings and WAP-Push via text messaging.


Facial recognition is the power of AI which allows technology providers to authenticate end-users by matching their human face to customer records. Infobip biometrics uses facial recognition for 3-factor authentication.

A message that appears on the recipient's mobile screen directly. Recipient does not need go to the mobile phone inbox to read the message, nor is the message allocated to the SMS inbox.


Geo-redundancy signifies a computer system operating at two or more geographical locations as a redundancy in case the primary system fails due to any reason.

A Global Title (GT) is an address used in the SCCP protocol for routing signaling messages on various telecommunications networks. Theoretically, global titles are unique addresses which refer to only one destination, but in practice those destinations can change over a given time-frame.

A mobile telephony standard introduced in the early 1990s by European Telecommunications Standard Institute. First launched in Finland in 1991, GSM soon became universally adopted in Europe, and then worldwide. GSM currently accounts for 90% of the world’s mobile market, which makes it the default mobile standard.


HAProxy or High Availability Proxy is a free and open source software which is most commonly used to improve the performance of a server environment by spreading requests to multiple servers and thus enhancing the speed and reliability of the server environment. The software can be run on Linux, Solaris and FreeBSD operating systems.

HLR (Home Location Register) is a database that contains various information about all of the mobile subscribers of a mobile network such as the mobile numbers, services, whether the numbers have been ported to another network and similar information.

The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems. Hypertext is the type of structured text that uses logical links (hyperlinks) between nodes containing the text. Basically, HTTP is the protocol of exchanging and transferring hypertext.

Human takeover or “agent takeover” is a fallback feature for chatbots in which a contact center agent takes over the conversation.


The ICCID Number stands for Integrated Circuit Card ID. It is a 19- or 20-digit number that's typically printed on the back of a SIM card.

The International Mobile Equipment Identity (IMEI) number is a unique identification or serial number that all mobile phones and smartphones have. It is usually 15 digits long. It is used in the Infobip IoT module to identify devices and track potential anomalies.

An International Mobile Subscriber Identity (IMSI) is a unique number associated with all Global System for Mobile Communications (GSM) and Universal Mobile Telecommunications System (UMTS) network mobile phone users used for identifying a GSM subscriber.

An inbound message is a mobile message routed from an end user's mobile device and delivered to a mobile phone or an application. It may also be regarded as a Mobile Originated message or MO signifying that the starting point of a message is a mobile phone.

Instant Form Filling is a tool within the Mobile Identity Solution that enables users to automatically and instantly fill in various forms on your website or application when they’re using them on their mobile.

Intelligent Routing is a must-have feature when looking to digitally transform your contact center

In the world of chatbots, “intent” refers to the customer or user’s intention – i.e. their goal or requirement for engaging with a chatbot.


A word that clients choose in order to identify their campaign and inbound SMS messages. It is the first word that appears in the message before the blank space, and that end user is asked to include to the message they’re sending out to a company or institution. For example, a wine brand can offer customers to text WINE (keyword) to a shortcode to participate in sweepstakes.


A feature of SMS-MT that displays the timestamp of the home network local time. It is particularly useful for international mobile service providers and enterprises, which need to have the exact sending time adapted to the local tim

Laravel is a web application framework with expressive, elegant syntax. We’ve already laid the foundation — freeing you to create without sweating the small things.


With media message templates businesses can share images, documents, videos, or locations, as an attachment to provide additional relevant information.

A message template is a message format that helps businesses easily communicate with their customers over WhatsApp or any messaging provider.

A mobile network operator or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to deliver services to end-users, including radio spectrum allocation, wireless network infrastructure and other necessary components.

Mobile data penetration represents the number of smartphones in a country. It is usually presented as a percentage of the population using smartphones.

Mobile Identity is a verification solution that consists of several real-time identification and authorization services that enable improved UX and a stronger authentication layer to protect online transactions for user-facing applications and websites on mobile.

Mobile Number Portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when switching from one mobile network operator to another. Since its launch in Singapore in 1997, over a hundred markets today allow MNP. Most MNOs offer this service for free or for a nominal price, enabling users to change numbers or switch operators with ease.

Mobile Phone Penetration refers to the number of SIM cards or mobile phone number in a certain country, it does not refer to the number of mobile phone devices.

MSIN stands for Mobile Subscription Identification Number. It is a unique number, consisting of maximum 10 digits, used to differentiate a mobile phone by a mobile network operator (MNO).

A number uniquely identifying a subscription in a GSM or a UMTS mobile network. An MSISDN is the phone number associated with a single SIM card, in other words, the number you call or send an SMS message to.


The opt-in function is connected with getting permission from the customer to send promotional materials and messages to his or her's email, mobile number or chat application.

The opt-out function is an action where a customer requests the stopping of sending promotional materials and messages to his or her's email, mobile number or chat application.

A feature of SMS-MT that sends over-the-air configuration messages, such as software updates, configuration settings and security locks.

A one-time PIN code is a code that is valid for only one login session or transaction using a mobile phone. It is often used in two factor authentication or 2FA to provide an extra layer of security for the user when he uses an ATM machine or tries to login to a service from a different computer.

An outbound message is a message routed from a client or an application and delivered to the end user’s mobile phone. It may also be regarded as a Mobile Terminated message or MT, signifying that the endpoint of the message is a mobile phone.


P2A (person-to-application) SMS messaging is the process of sending messages from a mobile user to an application. It is often referred to as Mobile Originated (MO). The process requires the end-user to start the interaction with a business or company by sending an SMS to an application

P2P SMS is process of sending mobile messages from one user to another, where an SMS message travels between two mobile subscribers. This is the usual traffic between subscribers of mobile operators. The main usage examples include basic text messaging, various chat services etc.

Personal Data Verification is a user data verification service within the Mobile Identity solution. Personal Data Verification is technically similar to Silent Mobile Verification, the significant difference being that more user information is transferred in the API calls.

A Premium SMS number is a 3-7 digit number used for messaging that charges a premium price to the end user per sent SMS. End user pays a higher price of the message than for a normal P2P message.

PSTN stands for Public Switched Telephone Network. It is the aggregate of the world’s circuit-switched telephone networks. Both landline and mobile numbers are covered by this abbreviation when someone is referring to PSTN networks

Push notifications are messages received by mobile devices (or other computing devices). Push notifications originate from a server and are delivered to users who have installed an app and have opted-in to receive notifications from the app. Mobile users don't have to be using the app in question or even their device to receive incoming push notifications.


RTP stands for Real-time Transport Protocol. The protocol is used for delivering audio and video over IP networks.


SaaS softwares are the new wave of digital transformation

Distribution of mobile messages, including SMS and Premium SMS, directly to the end-users' mobile devices.

An SMS gateway is, generally speaking, a point of entry or exit for SMS messages. It is a network node equipped for interfacing with another network that uses the same or different protocols. The most common protocols used are SMPP, HTTP, UCP/EMI and SOAP.


Industry standard allowing computers to consistently represent and manipulate text expressed in any of the world's writing systems. As an SMS MT feature, it allows any content to be sent within a message.


Voip or Voice over Internet Protocol is a technology that allows phone service over the Internet by transmitting voice over Internet Protocol networks.

VPN or Virtual Private Network is a private network that enables users to send and receive data securely across a public network while having the benefits of a private network.

VPN tunnelling is a concept that refers to sending and receiving data over a VPN securely.


Allows WAP content to be pushed to the mobile handset with minimum user intervention.

WebRTC (Web Real-Time Communication) is an HTML5 specification that can be used to add real-time communications directly between browsers, apps, and devices